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1. PARTNER MEETING
(Partner Meeting)
... Burgum: Kenniswerkplaats -> governance, CAA approach and Branding/”Dwaande” campaign (all, 2 separate groups to choose from for next stops:)  Group ...
2. BELGIUM
(Countries)
... CORNER Cases from West Flanders, Belgium Pilot campaign enjoyment Pilot quality quiz  ...
3. NETHERLANDS
(Countries)
...    pro-active involvement of target groups in information campaigns     project update     ...
4. Think don’t drink, pro-active involvement of target groups in information campaigns Update
(Wellbeing and Lifestyle)
In 2010 zijn drie films gemaakt, in 2011 is de vierde ‘commercial' gemaakt. Het project wordt afgesloten met een verkiezing van de ‘beste' voorlichtingsfilm. Er is ook een jury. ...
5. Strategy building for regional development: Dwaande campaign Update
(Profiling and Branding)
... all involved in regional developments and the project Vital.rural Area. Participating entrepreneurs are also ambassadors of the regional marketing campaign Northeast Friesland / Dwaande . During the ...
6. Branding rural areas: motives, measures and management
(scientific articles)
...  Rural branding in literature Local governments and community representatives find it necessary to mimic the communication and promotion campaigns of larger places in order to raise positive attention, ...
7. Promoting and empowering small and medium sized enterprises in rural areas
(scientific articles)
... of settlement qualities for incoming lifestyle companies. Such settlement campaigns must include broader quality of life measures for the entrepreneur and his/her family and employees. The measures, which ...
8. Ambassadors for Regional Branding
(Profiling and Branding)
... communication, …see ‘Tool corner' below and Manual regional marketing ). When you have invested a lot in communication campaigns. When you initiated and funded, ...
9. Campaign in Regional Branding: "Big Quality Quiz" (B)
(projects profiling and branding)
... monitoring, campaign Main problems to be solved (analysis) The communication of the province focusses on 3 ‘spearheads’ : Enjoyment, Entrepreneurship and Quality of Life. The spearhead ...
10. Stakeholder analysis as a precursor for successful regional branding (DK)
(projects community building)
... analysis is part of a broader marketing strategy, which will lead to campaigns in order to retain and attract new inhabitants to the municipality of Vejen. In this case the word “Culture” needs ...
11. Ambassadors involvement in promoting a region (NL)
(projects community building)
...  Key words Demographic change, campaign, youth, network, ambassador  Main problems to be solved (analysis) Awareness of demographic changes, more elder people, less youngsters and decline ...
12. Attracting people to your region: Emigration Exhibition (NL)
(projects community building)
...  Key words Unique selling points, campaign, demographic changes, profile Main problems to be solved (analysis) Awareness of demographic changes, more elder people, less youngsters and decline ...
13. Communication campaign: ‘Enjoying. It’s us’ (B)
(projects profiling and branding)
... campaigns. ‘Enjoying. It’s us’ shows the assets on tourism, recreation, culture and sports. These assets are also promoted by Westtoer. There was a lack of participation and consultation ...
14. Digital promotion of the a touristic region: The Zwin Region (NL)
(projects profiling and branding)
... +31 (0)117-457133 e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. Key words promotion, tourism, profile, campaign, digital promotion, website Main problems to be solved (analysis) The digital information ...
15. Think, don't drink! ("Tinke net drinke") (NL)
(projects good governance)
... video, alcohol prevention, youth, campaign  Main problems to be solved (analysis) In the region North East Fryslân the use of alcohol is an established phenomenon. Not only adults (parents) ...
16. Innovative start-ups in SME's (NL)
(projects sme empowerment)
... in the province of Fryslân and the Netherlands. As a result, the economic growth potential is also lagging behind in comparison to the other regions. An intensive marketing campaign has been ...
17. Strategy building for regional development - Overview (NL)
(projects profiling and branding)
... promotion and innovation. The choice to promote the region with the title Dwaande was a bottum up choice. The project team offcourse went along with it. The idea of Dwaande was to give the region a campaign ...
18. Strategy building for regional development - Activities (NL)
(projects profiling and branding)
... network, campaign, cooperation Main problems to be solved (analysis) Minimal or no connection between parties who are promoting the region and promotional activities in the region, lots of low ...
19. Strategy building for regional development - Creating networks (NL)
(projects profiling and branding)
... riding, horse events, canoëning, enjoying the small scaled, idyllic landscape. These qualities are researched by the company Open Communicatie who suggested to use these qualities and start a campaign ...
20. Think, don’t Drink! : Pro-active involvement of target groups in information campaigns
(Wellbeing and Lifestyle)
... among their friends. A media campaign has taken place using social media (facebook, Twitter, Youtube) and the local broadcast company. These multi-media channels fit in with the perception of the target ...