Digital promotion of the a touristic region: The Zwin Region (NL)

Project partners Tourist industry, Recreation industry and other local entrepreneurs, VVV Zeeuws-Vlaanderen, Municipality of Sluis. Communication experts VAIPS.

Contact data
Tiny Maenhout
tel +31 (0)117-457133
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Key words promotion, tourism, profile, campaign, digital promotion, website

Main problems to be solved (analysis) The digital information about the Zwin region is not well organized and centralized. For potential companies, tourists and other parties there is not one central platform on the internet where all the information they want to know can be found. This digital platform can help to reach a new target group and to strengthen the well known name and image of the region. It is important to create a common sense and image with all the different parties, to speak as one region with a common goal.

Policy frameworks to be dealt with/fitting in Euregio Scheldemond, Municipality of Sluis, Province of Zeeland and the National government.