Strategy building for regional development: Dwaande campaign Update

Knowledge exchange between ambassadors from North Friesland and Meetjesland:

On September 25, 2013 a regional delegation departed from Northeast of Friesland to the fourth and final Policy Forum of the Interreg IVB North Sea project Vital Rural Area.
This regional delegation consisted of administrators, entrepreneurs and representatives of educational institutions from the North Friesland region, all involved in regional developments and the project Vital.rural Area. Participating entrepreneurs are also ambassadors of the regional marketing campaign Northeast Friesland / Dwaande .
During the policy forum ambassadors of other regions were present. Entrepreneurs  came in contact with each other. One of the most important ambassadors of Meetjesland was invited to share and exchange his knowledge and experiences with the ambassadors of Northeast Fryslân.
The ambassadors met in December 2013 in the north of North Friesland during an autumn meeting . In this inspiring exchange , the director of the Regional Platform , Geert Van de Woestyne and representative brewery Van Steenberge told about the role of the ambassador in the region and the role of brand carriers in the region . This meeting resulted in a re- invitation from the brewery to the North Frisian ambassadors in 2014 Meetjesland visit. At the 2014 annual plan of the North Frisian ambassadors for the autumn a two-day study tour has been planned. During this study several parties and partners from the Vital Rural Area project will be visited.