Total: 15 results found.

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1. NORWAY project update 1
(Countries)
...   Make a strategy for profiling and marketing Finnøy based on key- values.   BARRIERS:                              ...
2. Strategy building for regional development: Dwaande campaign Update
(Profiling and Branding)
... all involved in regional developments and the project Vital.rural Area. Participating entrepreneurs are also ambassadors of the regional marketing campaign Northeast Friesland / Dwaande . During the ...
3. Branding rural areas: motives, measures and management
(scientific articles)
... the identity and imaging of a location. As such, it is about marketing (Pedersen, 2004). However, the two terms place marketingand place branding can be seen as two very different approaches. Place marketing ...
4. Promoting and empowering small and medium sized enterprises in rural areas
(scientific articles)
... in fields such as marketing, finance, employment matters, and legal issues, among others, but are too busy to pursue such advice (Hergesell et al, 2008; Liburd, 2007; Smallbone et al, 2003). There is some ...
5. Ambassadors promoting entrepreneurship: ‘For Enterprise, it’s us’ (B)
(projects profiling and branding)
... process, only the provincial government was responsible for regional marketing. The brand stayed within the government (also the budget), there was no external support for the branding project. Policy ...
6. Stakeholder analysis as a precursor for successful regional branding (DK)
(projects community building)
... Marketing strategy, analysis Main problems to be solved (analysis) Being a rural area Vejen Municipality is facing different challenges. The population is aging and there are difficulties attracting ...
7. Communication campaign: ‘Enjoying. It’s us’ (B)
(projects profiling and branding)
... lead to fragmentation of our brand. Policy frameworks to be dealt with/fitting in Aim of the project -bundling of strategy -pooling of resources (multiplication of the initial regional marketing ...
8. Branding and marketing Finnøy Islands (N)
(projects profiling and branding)
... and qualities for Finnøy (including 16 different islands), and how marketing these values and qualities for the inhabitants, the business, and people outside Finnøy. The project will end ...
9. PFERDEstärken Langenhagen: FahrKulTour (G)
(projects profiling and branding)
... for the tour - in terms of budget – the local marketing must put money in it b) what are the benefits of the project seen from the Profit, Planet, and People side? Profit: the tour made the ...
10. Strategy building for regional development - Overview (NL)
(projects profiling and branding)
Project partners 6 municipalities, tourist board, Fryslân Marketing, Province of Fryslân, NFW, sme’s, ambassadors, Markant Fryslân, gastengilde 'selfdiscovering hostmanship', ...
11. Strategy building for regional development - Activities (NL)
(projects profiling and branding)
Project partners 6 municipalities, tourist board, Fryslân Marketing, Province of Fryslân, NFW, sme’s, ambassadors, Markant Fryslân, gastengilde 'selfdiscovering hostmanship' ...
12. Strategy building for regional development - Creating networks (NL)
(projects profiling and branding)
Creating networks with regional stakeholders Project partners 6 municipalities, tourist board, Fryslân Marketing, Province of Fryslân, NFW, sme’s, ambassadors, Markant Fryslân, ...
13. Socio-economic Master plan for regional development (NL)
(projects sme empowerment)
... of the region through a shared marketing plan → Tell and sell Objectives - Organisation In Northeast Fryslân, five municipalities proved willing to develop a future perspective in consultation ...
14. Profiling and Branding
(Profiling and Branding)
Place marketing has gained popularity in the last two decades. It has helped many rural areas throughout Europe, which before lacked clout to take significant steps forward in their development. The ...
15. Internal Branding of a Region: participative approach
(Profiling and Branding)
... costs are spread via the system of multiple brand users -Lack of professionals to build a marketing and communication strategy (the network strategy results in many opinions and ideas of many partners) ...