Total: 2 results found.

Search for:

1. Branding rural areas: motives, measures and management
(scientific articles)
... that invest in rural branding, form the center of this study. The first purpose is to explore the potentials and barriers of rural branding. The motivations for rural branding are many,and the cases demonstrate ...
2. Internal branding of a region : participative approach (B)
(projects profiling and branding)
... ideas and with their motivations on why the brand is successful for their business. *municipalities have to be reminded regularly that they are supposed to co-promote the region via its brand. Sometimes ...